It is the 21st Century and, as agents, we now have many more tools to use in our marketing efforts. We just have to be careful to understand the benefits and possible pitfalls of all these wonderful gadgets and apps.
Using Facebook, LinkedIn, Twitter, Google+, and MySpace could be a great idea to more rapidly build your community, but an agent must be certain that any and all postings comply with insurance regulations.
Because it’s an inexpensive way to communicate, the popularity of social media is skyrocketing, and not just with the younger agents. More experienced agents are trying their hand too. What agents of any age must acquire is the necessary writing skill to effectively market themselves and the services they offer. Unfortunately, poor writing skills can lead to inadvertently crossing the line of compliance. Words have meaning, and in a highly regulated industry like insurance the wrong word can make a huge difference.
If you are going to use social media make sure you weigh the potential benefits with the risks.
Make sure you don’t:
- Give incorrect advice
- Misrepresent policy terms
- Use referrals without authorization
- Post private consumer information
You may be able to create a real marketing edge, and there is no doubt that Social Media presents some real prospecting power. It gives you a powerful tool to maintain continuous contact with clients and can be a tremendous educational instrument, useful for developing a long-term relationship that will inevitably lead to many referrals.
Just always be professional and judicious in what you say, so that you comply with all regulation guidelines.
National Agents Alliance uses many social media outlets so jump on board and expand your business.