Tag Archives: social media
Since the dawn of social media (Facebook, Twitter, Google+ and Pinterest), it’s safe to say the productivity level of millions of people has gone down the drain. Instead of making calls, setting up meetings or conducting business, you have been glued to your Facebook news feed waiting for the next mindless status update, or browsing Pinterest to find a recipe to make for dinner tonight.
“A recent survey of people working in sales, marketing, human resources and legal departments in U.S. businesses of all sizes claims that collaboration and social tools are actually costing businesses millions of dollars in lost hours. Text messaging, instant messaging, switching windows among stand-alone tools and applications, and checking personal accounts on social networking utilities like Facebook, account for nearly 60 percent of work interruptions,” says the study, which was conducted by uSamp.
The study revealed that “45 percent of employees surveyed said they can’t work 15 consecutive minutes without interruption. Another 53 percent figure they waste at least an hour a day because of distractions brought on by these tool,” Entrepreneur Magazine reports.
In fact, the study also found that these interruptions cost $10,375 per a $30 an hour employee who experiences one hour of interruption each day.
In the world of National Agents Alliance insurance sales, such social media tools, emails, text messages and instant messages are an integral part of conducting business, but knowing when to shut down the distractions is a key element in how to maintain your productivity.
If you need to go onto Facebook in order to conduct business, make that one of the things you do in the morning—get your fix for the day and then close out your Facebook for the remainder of the day. NAA advises you to get your distractions out of the way early, before you start working on more urgent and important tasks, so you can maintain focus and remain productive.
Just think how many more families you would have been able to assist with the countless hours you have spent surfing the Web, and checking your friends’ Facebook pages! Take advantage of the technology, but be sure to set yourself limits.
It is the 21st Century and, as agents, we now have many more tools to use in our marketing efforts. We just have to be careful to understand the benefits and possible pitfalls of all these wonderful gadgets and apps.
Using Facebook, LinkedIn, Twitter, Google+, and MySpace could be a great idea to more rapidly build your community, but an agent must be certain that any and all postings comply with insurance regulations.
Because it’s an inexpensive way to communicate, the popularity of social media is skyrocketing, and not just with the younger agents. More experienced agents are trying their hand too. What agents of any age must acquire is the necessary writing skill to effectively market themselves and the services they offer. Unfortunately, poor writing skills can lead to inadvertently crossing the line of compliance. Words have meaning, and in a highly regulated industry like insurance the wrong word can make a huge difference.
If you are going to use social media make sure you weigh the potential benefits with the risks.
Make sure you don’t:
- Give incorrect advice
- Misrepresent policy terms
- Use referrals without authorization
- Post private consumer information
You may be able to create a real marketing edge, and there is no doubt that Social Media presents some real prospecting power. It gives you a powerful tool to maintain continuous contact with clients and can be a tremendous educational instrument, useful for developing a long-term relationship that will inevitably lead to many referrals.
Just always be professional and judicious in what you say, so that you comply with all regulation guidelines.
National Agents Alliance uses many social media outlets so jump on board and expand your business.
National Agents Alliance has many useful tools to jump start your business and will direct you to success. We offer rotational meeting, video & audio training, conference calls and many other useful outlets that will allow you stay motivated, educated and prepared. We also recommend using social media outlets to promote your business and develop great customer relationships and trust. Social media is the becoming one of the best ways to sell yourself along with your products. Most people today research someone’s Facebook page before buying from them. It’s best to attack the market at every angle and providing your potential clients with everything they need to evaluate you and your brand. NAA has many social media outlets you can take advantage of right now. Check them out here www.naa-tv.com/naa-uses-social-media/.
Now a day’s everything is moving a hundred miles an hour and it’s hard to keep track of all the latest and greatest. That’s what is so great about National Agents Alliance; we provide the most up to date information. All you have to do is listen and learn. If you make an effort and follow NAA you will only do one thing and that is succeed!